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Tuesday's Wall Street Journal has an article about the Dutch takeover of JFK airport's International Arrivals building. The Dutch have some interesting ideas on how to clean it up:

In Amsterdam, the tile under Schiphol's urinals would pass inspection in an operating room. But nobody notices. What everybody does notice is that each urinal has a fly in it. Look harder, and the fly turns into the black outline of a fly, etched into the porcelain.

"It improves the aim," says Aad Kieboom. "If a man sees a fly, he aims at it." Mr. Kieboom, an economist, directs Schiphol's own building expansion. His staff conducted fly-in-urinal trials and found that etchings reduce spillage by 80%.

"We will put flies in the urinals -- yes," Jan Jansen says in a back office at the Arrivals Building. He is the new Dutch general manager, the boss as of noon today. "It gives a guy something to think about. That's the perfect example of process control."

His New York public relations attendant titters. "Fine, laugh at me," Mr. Jansen says. "It works."

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